Founder Psychology
Essays on the internal work that precedes everything else — clarity, conviction, and the decisions founders keep avoiding. For founders who sense the problem isn't the market.
Stop Selling Shovels, Founders: Stay in the Mine
Smart founders pivot to selling courses the moment they find traction. The psychological trap that drives this, and why the best founders refuse to leave the mine.
Read EssayThe Telepathy Delusion
The traits that make founders successful at the start — obsession and control — are often the exact traits that choke the company's growth later. It starts with assuming your team can read your mind.
Read EssayThe Moat of Giving a Damn
When Anthropic refused a direct order from the President and lost $200M in contracts overnight, it triggered the largest user migration in AI history. The lesson isn't about AI. It's about what founder conviction actually costs — and what it builds.
Read EssayBorrowed Convictions
When founders borrow the market's language instead of owning their own, everything downstream breaks. Positioning, messaging, team alignment — all of it runs on conviction. And you can't borrow that.
Read EssayThese essays are the thinking. The service is where it meets your company.
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