1. My Commitment to Privacy
alexbrod.com is operated by Oleksandr Bezrodnii ("I", "me"). I handle your personal information with care and in compliance with all relevant data protection laws, including the GDPR. I review my data practices and this Privacy Policy regularly to maintain high privacy standards.
2. Information I Collect
I may collect and use various types of personal data, including:
- Personal Details: Such as your name, job title, and business information (including postal and billing addresses and website address).
- Contact Information: Including email addresses and phone numbers.
- Financial Information: Banking details necessary for invoicing and payment processing.
- Demographics & Preferences: Like your postcode, preferences, and interests.
- Project-Related Information: Any information relevant to providing you with quotes or managing a project we work on together.
- Calls and Communications: Recordings, transcripts and summaries of calls, and messages exchanged through the channels we agree on.
- Cookie Data: See below for more details on my use of cookies.
3. Purpose of Data Collection
I collect and process personal data for the following reasons:
- To deliver and manage the services you have contracted me for.
- To effectively communicate and maintain professional relationships with you.
- To better understand your needs and improve my services.
- To respond to inquiries or questions you direct to me.
- To enhance alexbrod.com's business operations and develop new offerings.
- To fulfill legal and regulatory obligations.
- To analyze user behavior on my website and improve its functionality and user experience.
4. Why I Process Your Data
My collection and use of personal data are conducted in accordance with data protection regulations. The main legal bases for processing include:
- Contract: I process data that is necessary to deliver the services you have asked for, and to take steps before we agree on them.
- Consent: I will seek your consent before processing your data where required.
- Legitimate Interests: I may use your information for legitimate business purposes, ensuring that my actions do not override your rights or freedoms.
5. My Legitimate Interests
I process your personal information to:
- Enable you to access and use my website and services effectively.
- Communicate with you about the services I offer or have contracted.
- Improve the quality of alexbrod.com and your user experience.
- Keep a record of my work, as described in section 8.
6. Calls, Recordings and Transcripts
I record and transcribe calls with clients, using a transcription tool (currently Tactiq) on top of the video call. Before the first recorded call, you agree to this when you accept a scope. Please make sure that participants from your side know the call is recorded.
After each call I give you a summary with decisions and next steps. A full transcript is available on request.
7. Service Providers
I use the following types of service providers to run my work. They process data on my behalf and only for the purposes described in this policy:
- Google Workspace: email, calendar, video calls, and storage of project documents and trackers.
- Tactiq: transcription of calls.
- Cloudflare: hosting of this website and, when I give you access to it, the client portal. If you use the portal, I send you a sign-in link by email and set a session cookie so that you stay signed in.
- Task and time tracking: a task manager that holds project and task names and the time I spend.
- Invoicing and payments: Wise Business, for issuing invoices and receiving payments, and my accountant, who receives invoices and payment records.
- Communication channels: email, and the messaging tool we agree on (Slack, Telegram or WhatsApp).
Some of these providers process data outside the European Economic Area ("EEA"). In such cases, I ensure that appropriate safeguards are in place.
8. Retention
- Call summaries: available to you for 12 months after the engagement ends.
- Recordings, transcripts and project files: kept in my private archive for my own reference and for anonymised case studies. You can ask me to delete your personal data at any time (see section 10), and I will act on the request unless the law requires me to keep the data.
- Invoices and payment records: kept for the period required by tax and accounting law.
9. Case Studies
I may use what I learn from a project in anonymised case studies. Nothing that identifies you or your company is published without your written approval.
10. Your Data Rights
Under GDPR, you have certain rights regarding your personal information, including the rights to:
- Request what personal data I hold about you.
- Understand why I collect and how I use your data.
- Receive a copy of the data held.
- Update or correct any inaccuracies in your data.
- Object to the processing of your data.
- Request that your data be corrected, restricted, transferred, or erased.
You can exercise these rights by reaching out to me at alex@alexbrod.com. I will address your request promptly and in accordance with legal guidelines.
11. Data Security and Protection
Protecting your personal data is a priority for me. I collect, store, and process your information securely and only for as long as necessary to meet the purposes outlined in this policy. Access to your personal data is limited to those who need it to provide you with my services, and those individuals must maintain its confidentiality. I work with service providers who also adhere to high data security standards.
While I strive to implement robust security measures, the nature of online communications carries some risks. By using my site and services, you acknowledge and accept these inherent risks.
12. Cookies and Website Tracking
This site uses a small number of cookies. Non-essential cookies are only set after you have given explicit consent via the cookie banner.
- Consent Cookie (
cookie_consent): A functional cookie that stores your cookie preferences (which categories you accepted or declined). This cookie is exempt from consent requirements as its sole purpose is to remember your choice. It expires after one year. - Analytics (PostHog): If you accept analytics cookies, I use PostHog to track page views and understand how visitors interact with my content. This data is processed server-side and is not shared with third parties. No analytics tracking occurs unless you have explicitly accepted.
- Analytics (Google Analytics): If you accept analytics cookies, I also use Google Analytics, loaded through Google Tag Manager, to understand how visitors find and use this site. It stays switched off until you accept.
- Marketing (Dreamdata): If you accept marketing cookies, I use Dreamdata to measure marketing effectiveness. It works with publicly available data and is managed through Google Tag Manager. It only activates with your consent.
Google Tag Manager loads on every page, and its analytics and marketing tags follow your cookie choice. No advertising or third-party tracking cookies are used on this site beyond what is described above.
You can change your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page. You can also clear your browser cookies for alexbrod.com to reset your preferences entirely.
For questions about my cookie practices, contact me at alex@alexbrod.com.
13. Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes in my data practices. I encourage you to review this page regularly to stay informed of any updates.
For questions, concerns, or more information about my data policies, please contact me at alex@alexbrod.com.